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A bold approach

Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they...

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Why publishers should be bold with their brands in Social Media

Andy Milligan and Shaun Smith authors of BOLD: How to Be Brave in Business and Win have written a piece for FutureBook. As publishers' business changes due to digital and they become more...

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