A bold approach
Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they...
View ArticleWhy publishers should be bold with their brands in Social Media
Andy Milligan and Shaun Smith authors of BOLD: How to Be Brave in Business and Win have written a piece for FutureBook. As publishers' business changes due to digital and they become more...
View Article
More Pages to Explore .....